Electronic media – an evolving saga
Digital Marketing In 2017: B2B Trends and Stats Of The Year
With the time, digital marketing is surpassing its barriers and giving businesses new, impressive promotional methods. This left experts and digital marketers eager about data on new trends to develop new strategies. It is easy to collect data on business to consumer and make new strategy than finding B2B trends. But understanding B2B trends are necessary to speed up their digital marketing efforts. Here’s important information on B2B digital marketing statistics for 2017:
Email marketing and content marketing are still leading the race of effective tactics, as per the survey. About 89% B2B researchers have admitted content marketing as a great strategy. More than 50% have also said that content marketing is more powerful today than it was last year.
More than 90% B2B researchers believe email marketing is the most-used distributed channel. They also suggest that over half of the total emails are read through smartphones.
More than 70% researchers in B2B consider generic Google search to start with.
More than 50% of these researchers have been found to be Millennials.
LinkedIn is an effective platform for B2B marketing. On the other side, only one-third brands of B2B use photo-sharing app Instagram, but it has higher interaction rate than other platforms.
Smartphone has been notified as an important tool by more than 80% of the Millennials. Although baby boomers have different option as only 60% of them say smartphone is important.
About half of the B2B companies have a responsive website. It suggests that companies that will soon have responsive website could taste success in a short interval of time.
About offline marketing, the 2017 trends show that only 58% B2B marketers believe in advertising and print methods. In addition, less than one fourth of the users think the offline marketing is an effective tool.