The Gemological Institute of America (GIA) has reported a three-fold increase in the use of its Retailer Lookup system, that lets consumers search for retailers by city or postal code, and provides addresses, store hours and directions for registered stores. The system has 7,500 registered retail doors and the number is rising.

“So far in 2017 we’ve seen a more than 300 percent increase in the number of consumers using the Lookup to find retailers, which demonstrates the appeal of GIA reports and expertise,” said Tali Nay, manager of GIA’s Retailer Support Program. She added, “GIA’s Retailer Lookup is a great way for the gem and jewellery buying public to find retail jewellery stores carrying diamonds graded by GIA or employing GIA-trained staff.”

Registered retailers have increased 60 percent over the past two years, and today, 42 percent of the participating stores are outside of the US. The Retailer Lookup is part of GIA’s Retailer Support Program that provides resources for retailers to help sales staff educate consumers about the 4Cs of diamond quality and the value of a GIA report. As part of GIA’s effort to ensure the public trust in gems and jewellery, the Retailer Support Program offers stores large and small an array of materials to help them educate their customers.

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