Indian jewellery brand BJewelz, that is now on a countrywide expansion drive as part of a $900 million plan to establish a national footprint through a combination of franchises as well as company-owned stores, has just opened its first outlet in the city of Morar in Madhya Pradesh.
Owned by KSS Ltd., with a significant stake held by the Birla industrial group through Birla Jewels Ltd., BJewelz stores are set to open in a succession of other cities in Madhya Pradesh including Gwalior, Indore, Bhopal, Ratlam and Chhindwara.
Commenting on the launch, KSS Chairman Satish Panchariya observed, “The launch in Morar is part of our core focus on Tier II and Tier III cities along with the metros and mini-metros. We look at being able to providing affordable jewellery to the mass market. We aim to be one of the top three jewellery retail chains in the country over the next three years.”
Birla Jewels Ltd. director Nikita Rattanshi noted, “We are ecstatic at the launch of our BJewelz store in Morar as it opens a channel for us to present consumers in the region with artistically-crafted trendy and wholly unique collections of jewellery in state-of-the-art retail ambience. We look forward to enhancing the overall jewellery buying experience to the point that BJewelz becomes the primary choice when it comes to jewellery purchasing.”
The brand is also expanding in the states of Gujarat, Maharashtra and Uttar Pradesh, with 25 outlets planned by the end of this fiscal year. The brand has also opened BJewelz-CherishGold co-branded stores that offer a unique offline and online format in Maharashtra and Gujarat.
https://www.gemkonnect.com/news/bjewelz-continues-expansion-opens-first-store-madhya-pradesh