The Diamond Producers Association (DPA) will officially launch its generic diamond promotion campaign for India on July 26. The campaign will be unveiled at a business-to-business fashion showcase event titled Prelude to IIJS 2017 that the DPA and the Gem & Jewellery Export Promotion Council (GJEPC) are hosting together, a day before the start of the annual India International Jewellery Show (IIJS).
The Prelude to IIJS 2017 event will feature leading jewellery manufacturers showcasing jewellery collections specially created for the IIJS to Indian and international buyers, traders, wholesalers, distributors and retailers.
GJEPC Chairman Praveenshankar Pandya said, “In sync with the GJEPC’s Mission 2022 strategy, the Prelude event showcases trendsetting Indian craftsmanship, design capital and capabilities to the world. With IIJS becoming bigger and busier every year, the event allows the global trade to get a preview of jewellery fashion style and trends for this season and also sets the foundation for one-to-one interactions, discussions and deliberations prior to the commencement of the biggest international jewellery trade show in the world.”
https://www.gemkonnect.com/news/dpa-launch-generic-diamond-promotion-campaign-india-july-26